When it comes to businesses and their use of any social media, it is important to first know that the site and the content that it allows to be posted is not one sided. On Periscope, for example, individuals from around the world and from multiple different life perspectives can provide the content that they want from their personal perspective. For your business page, though, getting Periscope followers to notice is more than just a casual effort. Instead, it is an effort that can help to build your bottom line and provide you with potential profits in the long run. But, as noted, you are not alone.
Your Periscope followers or target consumer audience is not going to look at your page alone. They are going to have others competing for their time and attention. Some of the attention and time that may be in their minds are those that you know and are actually competing with outside of the virtual and in the tangible world. Therefore, if you want to get the most from your page and allow it to have the most positive impact on your business, it is best to know and understand what your competitors are doing in order to change it up, put your own twist on it, and see what your fans and consumers are craving.