Social media pages are no longer one trick ponies. That is to say that the content and the virtual medium that was popular at the beginning or during their inception have advanced along with the advance of technologies and capabilities. This, then, is posing a challenge and yet, unique opportunity for those who administer a page. They are being given the opportunity to do more and achieve more on a single account page.
To see this growth, one needs look no further than Instagram. Instagram used to be about garnering Instagram views on static images. This site, which was all about pictures, set itself apart from others at the time by creating a dialogue that relied on photos and memes rather than words. As time has grown, this main foundation has remained the same but new mediums have been included. Among the most popular are videos. Those, then, that want to get the most from their page and to grow their account to exponential levels need to make sure that they offer individuals the chance to see both videos and pictures on their site. After all, the only thing better than a thousand Instagram views on a picture is a thousand more Instagram video views on a related post. To master the page, then, master the mediums that can be used on it.